Scanfrost, a leading Nigerian home and kitchen appliance brand, has announced the signing of Hilda Baci, the Guinness World Record-holding chef and culinary entrepreneur, as its newest brand ambassador. This collaboration marks a significant milestone for both parties, combining Scanfrost’s legacy of quality with Hilda’s dynamic presence in the culinary and lifestyle sectors.
A Partnership Rooted in Shared Values
Hilda Baci’s journey from a record-breaking cookathon to becoming a household name resonates with Scanfrost’s commitment to reliability, innovation, and quality. Her authenticity, energy, and entrepreneurial spirit align seamlessly with the brand’s ethos.
Ajit Nair, Group Managing Director of Care Global Consumer Limited (CGCL), expressed enthusiasm about the partnership:
We are delighted to welcome Hilda Baci to the Scanfrost family. Her authenticity, energy, and entrepreneurial drive reflect the values that have guided Scanfrost for over four decades. Together, we look forward to inspiring Nigerians to create memorable experiences at home and beyond.
Ashok Dimri, Business Head at CGCL, added:
Hilda’s influence goes beyond the kitchen; she embodies resilience, creativity, and ambition. These are the same values we build into every Scanfrost product. We believe this partnership will deepen our connection with consumers who see home appliances as essential partners in their everyday lives.
Hilda Baci’s Perspective
Reflecting on the collaboration, Hilda Baci shared:
Scanfrost has been part of our homes for generations, and partnering with them feels like coming full circle. It’s a brand that represents hard work, trust, and real Nigerian living - everything I stand for.
She emphasized that this partnership is more than an endorsement; it’s about storytelling and showcasing how everyday Nigerians can enhance their moments with Scanfrost products.
What to Expect
As part of the partnership, Hilda Baci will feature in Scanfrost’s advertising campaigns, digital content, and lifestyle projects across Nigeria, focusing on themes of food, family, and home innovation. This collaboration aims to inspire Nigerians to create memorable experiences at home and beyond.
