Prada Group has announced a 9% year-over-year increase in net revenues for the first nine months of 2025, totaling approximately €4.07 billion. This marks the company’s 19th consecutive quarter of growth, underscoring its resilience in a complex global economic environment.
Miu Miu’s Exceptional Performance
The standout performer within the group was Miu Miu, which experienced a remarkable 41% growth in retail sales during the period. This surge has elevated Miu Miu’s contribution to the group’s retail sales from 25% to 32%, highlighting its expanding influence in the luxury fashion market.
In the third quarter alone, Miu Miu’s retail sales rose by 29%, despite facing challenging year-over-year comparisons due to a 105% increase in Q3 2024. The brand’s growth was attributed to a balanced performance across various product categories and regions, with notable strength in leather goods. Additionally, Miu Miu’s expansion strategy included the opening of 10–12 new stores and the enlargement of 8–10 existing locations.
Regional Performance Highlights
- Asia Pacific: Retail sales increased by 10%, with improvements observed in Mainland China during the third quarter.
- Americas: A 15% rise in retail sales was recorded, with a 20% increase in the third quarter, reflecting sustained momentum.
- Europe: Sales grew by 6%, supported by resilient local demand despite softer tourism.
- Japan: A modest 3% increase in retail sales was noted over the nine-month period, with a 1% decline in the third quarter, though trends improved quarter-on-quarter.
- Middle East: The region delivered a solid 21% growth over nine months, with a 10% increase in the third quarter.
Strategic Outlook
Looking ahead, Prada Group plans to focus on enhancing the productivity of its existing store network, particularly for the Prada brand, which experienced a slight decline in retail sales during the period. The group aims to optimize its retail footprint by reducing underperforming locations and concentrating on high-potential areas.
Despite the positive financial results, Prada Group remains cautious about potential challenges, including currency volatility, supply chain disruptions, and the risk of market saturation in mature markets. The company continues to monitor these factors closely while executing its strategic initiatives.
