SpaceX’s satellite internet division, Starlink, has crossed a major milestone - surpassing 8 million customers globally - while securing fresh wireless spectrum and new aviation partners as part of its rapid expansion into enterprise and in-flight broadband markets.

According to filings reviewed by TechCrunch, Starlink recently acquired additional “direct-to-cell” spectrum licenses from EchoStar, bolstering its capacity to deliver satellite-based cellular connectivity to smartphones without the need for traditional towers. The move strengthens Starlink’s position in the emerging market for satellite-to-device internet, where it competes with players like AST SpaceMobile and Lynk Global.

Starlink’s Growing Footprint

Starlink now operates more than 7,800 satellites in low Earth orbit and serves residential, commercial, and maritime users across more than 75 countries. The company’s next growth phase is centered on mobility services - connecting aircraft, ships, and vehicles to high-speed, low-latency internet.

In its latest announcement, SpaceX confirmed a connectivity deal with IAG, the parent company of British Airways, Iberia, and Aer Lingus. The partnership will bring Starlink-powered Wi-Fi to long-haul and short-haul fleets, positioning SpaceX as a direct competitor to established aviation broadband providers such as Viasat and Inmarsat.

Passengers will be able to stream video, conduct video calls, and use cloud applications in-flight without lag - a significant leap over current airline connectivity speeds.

“We’re delivering internet access that feels like you’re on the ground,” said Jonathan Hofeller, SpaceX’s vice president of Starlink commercial sales. “The goal is seamless global coverage, from home to 35,000 feet.”

Expanding Direct-to-Cell Capability

The new EchoStar spectrum licenses, covering several frequency bands, will enable direct communication between Starlink satellites and smartphones. SpaceX plans to roll out messaging services next year, followed by voice and data in 2026, pending regulatory approval.

This approach leverages Starlink’s second-generation satellites, which include onboard cellular payloads capable of routing traffic directly to devices from orbit — essentially creating a hybrid between space-based broadband and terrestrial mobile networks.

Analysts note that the acquisition gives Starlink a strategic advantage in securing global roaming partnerships, potentially allowing users to stay connected even in remote or disaster-struck regions.

Industry Outlook

Starlink’s growth has upended traditional telecom models. Once seen as a rural broadband alternative, it has evolved into a global connectivity provider that threatens terrestrial carriers in underserved regions.

Its entry into aviation and cellular markets further diversifies revenue streams and puts pressure on satellite rivals who still depend on slower geostationary networks.

Financial analysts estimate that with 8 million users, Starlink’s annual recurring revenue now exceeds $4 billion, positioning it as one of the most profitable divisions within SpaceX.

“The satellite internet market has matured faster than expected,” said telecom analyst Marisa Langley. “SpaceX is now setting the standard for both capacity and reach.”

What Comes Next

Starlink plans to continue scaling production at its Redmond, Washington facility while pursuing regulatory approvals for direct-to-cell services in Europe and Asia.

With spectrum acquisitions, airline deals, and a growing customer base, SpaceX appears to be executing on Elon Musk’s long-term vision - not just to connect the planet, but to make space infrastructure a commercial backbone for everyday communication.