The last trace of Twitter’s digital identity is about to disappear. Elon Musk’s X has announced that Twitter.com will permanently redirect to X.com within 48 hours, marking the final step in one of the most aggressive and polarizing rebrands in tech history.

According to an internal notice sent to verified users and advertisers Friday night, those who fail to update login credentials, API endpoints, or ad integrations before the transition could temporarily lose access to their accounts.

The move effectively closes the last operational link to the Twitter domain that defined online conversation for over 15 years.

“X.com will now serve as the sole entry point for all platform services,” the company’s message reads. “We encourage all users to update bookmarks, credentials, and API references to avoid disruption.”

The End of the Bird

For months, Musk has promised a total migration away from the Twitter brand, dismantling what he called “legacy systems of the past internet.” The latest step — deprecating the original domain — completes that vision.

Twitter.com will now automatically reroute to x.com/home, and all embedded tweets across websites will begin to display new X embeds instead of legacy Twitter references. Developers say this could break older sites that rely on Twitter’s now-retired API endpoints.

“This is more than a domain swap,” said James Whatley, digital strategist at Diva Agency. “It’s an attempt to rewrite platform memory — to make users forget Twitter ever existed.”What Users Need to Do

In an email to business accounts, X advised users to:

• Re-authenticate using updated X credentials (same username and password).

• Update bookmarks, RSS feeds, and saved Twitter.com URLs.

• Replace embedded tweets or automation tools using legacy API endpoints.

• Reconfigure two-factor authentication linked to Twitter.com emails.

Those who fail to make these changes by Monday, November 10th at 11:59 PM PST risk temporary login blocks, as old URLs and OAuth references will expire.

The company says all personal data, posts, and DMs remain intact — but third-party services that still reference “twitter.com” may lose functionality until updated.Why Musk Is Forcing the Transition

Since acquiring Twitter in late 2022, Elon Musk has spent nearly three years dismantling the platform’s identity, rebuilding it as X — “the everything app.”

The rebrand extends far beyond design. Musk envisions X as a hybrid of social media, digital payments, streaming, and AI-powered interactions — a Western counterpart to China’s WeChat.

In July, he described the Twitter brand as “a birdcage that needed breaking.”

“For Musk, erasing the Twitter name is symbolic,” said Dr. Carla Freitas, a digital branding expert at NYU Stern. “It’s not just a company he’s changing — it’s the culture of online discourse itself.”The Market Response

Reactions have been sharply divided. Longtime users and developers mourn the death of the Twitter name, calling it an erasure of internet history. Others view the rebrand as inevitable, given Musk’s obsession with the X identity — from SpaceX to xAI to Tesla’s Model X.

Financially, analysts say Musk’s platform faces an uphill battle to justify its rebrand. Despite stabilizing ad revenue and growing subscription tiers like X Premium and X for Business, total ad spend remains down nearly 45% from pre-acquisition levels.

“You can rename it X, but advertisers still remember Twitter’s chaos,” said Forrester’s Melissa Parrish. “Brand trust doesn’t rebrand overnight.”

A Digital Tombstone

For many users, the permanent redirection of Twitter.com is more than technical housekeeping — it’s an emotional ending. The blue bird logo, trending hashtags, and even the word “tweet” have already been scrubbed from the site’s interface and developer tools.

By Sunday night, even typing “twitter.com” will no longer display the familiar blue UI. Instead, it will open to X’s black-and-silver interface, with Musk’s minimalist “𝕏” logo hovering where the bird once flew.

“This is digital archaeology,” said Ben Collins, technology reporter and social historian. “Twitter didn’t just change culture — it was culture. Now Musk is burying it.”

The Takeaway

The two-day countdown to Twitter.com’s final redirect is a defining moment in tech branding — a complete erasure of one of the internet’s most recognizable names.

Whether X can replace the cultural and journalistic role Twitter once held remains uncertain. But one thing is now official: the bird has flown for good, and it isn’t coming back.