Victoria Beckham's business passed a long-awaited turning point, posting a £7.3m operating profit in 2025, the first since the label was launched in 2008.
The company, Victoria Beckham Holdings Ltd, credited a rebound in fashion sales and a boom in its beauty line for moving the books into the black. Executives said a Netflix documentary amplified demand, boosting items such as denim and jersey, while the beauty arm benefited from strong consumer uptake of the Foundation Drops, which amassed a 25,000-strong waiting list and doubled the size of the skincare business.
The profit follows years of substantial losses and a period when the business was losing money in the tens of millions. The brand was rescued in part by family support and outside investment. Sir David Beckham appears in the documentary describing the strain on the household when Victoria appealed for more capital, saying, "For her to have to come to me and say, 'Can I have some... We need some more money, the business needs more money' - that was hard for both of us because I didn't have the money to keep doing this." Victoria Beckham acknowledged that without that backing, "If he hadn't believed in me I wouldn't still have a business now."
In 2017 the company sold 30% to NEO Investment Partners for a £30m investment, a deal that precipitated an internal restructuring. Beckham has spoken openly about cutting what she called "mindblowing" waste, including "flying chairs from one side of the world to another," while NEO's David Belhassen highlighted expense excesses such as spending "70,000 a year" on office plants.
Belhassen, who serves as chairman, said the business now has two complementary growth engines in fashion and beauty, an expanding international customer base and a focused operating model, and is "powerfully positioned for its next phase of profitable growth." Chief executive Sybille Darricarrère Lunel called achieving an operating profit "a landmark moment for Victoria Beckham," adding the result was all the more notable given a challenging luxury market and macro backdrop.
Beckham framed the milestone as more than a financial turnaround, saying that after two decades "people don't look at my brand as a celebrity brand any more." The company says disciplined execution and strategic investment delivered the result, and leaders are positioning the business to build on the momentum into its next phase.
