Stars gain a visible marketing stage as the 2026 U.S. Open in Queens doubles as a courtside fashion event. A few days into the tournament, the spectacle on and off the court has become equally notable, with players and high-profile attendees presenting carefully curated looks.
World-class competitors including Serena Williams, Carlos Alcaraz, Novak Djokovic and Roger Federer remain central to the tournament’s draw, but celebrity spectators have turned the stands into a parallel showcase. The crowd featured established names from fashion and entertainment, and designers themselves appeared courtside.
Among the early arrivals were Kaia Gerber and Homer Gere, who opted for refined takes on stadium dressing. Gerber favoured a form-fitting little black dress, while Gere kept things classic in a blazer, jeans and a crisp white collared shirt. Designers Vera Wang and Tory Burch also made cameos, underlining how the event has become a platform for legacy brands to be seen in a sports context.
Other notable faces in attendance included Huma Abedin, Vanessa Nadal alongside Lin-Manuel Miranda, Gayle King, Tinashe, Da'Vine Joy Randolph and Zohran Mamdani. Their presence underscores the event’s crossover appeal, where athletes, creators and political figures converge in the same visible arena.
The mix of competitive tennis and high-profile spectators makes the U.S. Open as much a fashion moment as a sporting one. Celebrities use courtside seats to amplify style statements and brand partnerships, and designers gain exposure through brief, highly photographed appearances. Photographers and social feeds will continue to document arrivals, with new celebrity sightings expected as the tournament proceeds.
Coverage of who shows up and what they wear will be updated as the U.S. Open continues, keeping the focus on both match results and the evolving courtside roster.
