Apple has opened Apple Music Hall at its Battersea Power Station headquarters, creating a direct route to capture and stream live concerts in Dolby Atmos. The 600-capacity space combines a 48-speaker Spatial Audio system, 16 camera mounting positions and full live-broadcast infrastructure, letting performances be recorded and sent worldwide in a multichannel format.
The venue is configured for both standing and seated audiences and includes a broadcast control room and two on-site recording and mix studios. Those studios let engineers record multitrack sessions and mix in Spatial Audio either during a performance or afterwards, shortening the technical steps between a live show and a high-fidelity release.
Oliver Schusser, Apple’s vice president of Apple Music and International Content, framed the opening as strategic, saying, "Today, with the opening of Apple Music Hall, we are once again taking an unprecedented step further in our commitment to artists and fans by supporting live music in ways only Apple can do." He also highlighted the venue's appeal to artists who need straightforward production, adding, "It's important for us to help and provide smaller artists with a smaller space, that has state-of-the-art technology and is really plug-and-play, You can come in, do an interview..., get your photography and social media done, play a show, broadcast worldwide, and get a high-quality Spatial Audio recording out of it."
Architecturally, the hall echoes its setting with exposed brickwork, fluted arches, bronze balconies and a large glass wall. The main stage spans 38 feet and can be rearranged for front-facing or in-the-round performances to preserve audience intimacy across floor and balcony seating. Dressing rooms and crew facilities were upgraded to support touring productions.
Apple positions the hall as a production node for Apple Music Live events and other streamed performances that can be mixed and distributed from the same location. The setup shifts more of the live-to-release workflow into Apple’s control, offering artists—especially those seeking a plug-and-play option—a single place to record, film and broadcast in Spatial Audio for a global audience.
