Firms that can afford the fee gain earlier visibility into President Trump's Truth Social posts, a practice critics say could hand an information edge to deep-pocketed buyers. Interim CEO Kevin McGurn defended the arrangement on CNBC's "Squawk Box," telling the program, "We're getting into the mid-teens now, and we're climbing," when asked whether more companies had begun paying for the feed known as Truth API.
The service, which Trump Media & Technology Group rolled out on Aug. 1, offers priority access to the president's social posts for fees that can reach $100,000 a month. McGurn contrasted the current customer tally with comments he made two weeks earlier on TMTG's first quarterly earnings call, where he said the company had signed "more than 10" customer agreements.
Truth API has provoked intense scrutiny from critics, who note the president frequently posts messages that can move markets and argue that early access could let wealthy firms act on information before the wider public. McGurn framed the offering as a commercial product for clients willing to pay for speed, while emphasising the company is still building its business and expanding its customer list.
The development matters because each subscribing client represents a significant revenue stream at a time when TMTG is trying to commercialise its platform. As the number of paying customers climbs from the low double digits into the mid-teens, the company's revenue profile could shift, assuming those contracts persist and scale.
Donald Trump remains one of TMTG's largest shareholders, with his stake held in a revocable trust, a detail that critics point to when questioning the optics of selling expedited access to the sitting president's posts. If sign-ups continue to increase, scrutiny from market watchers and public-interest observers is likely to sharpen around whether the arrangement confers tradable advantages to a small group of paying clients.
