Amazon Music users can now push songs, albums, playlists and personalised listening highlights directly into TikTok, after the companies rolled out a new “Share to TikTok” feature aimed at tightening the feedback loop between streaming behaviour and social virality.

The update adds a TikTok button across Amazon Music, allowing users to post tracks or curated lists into TikTok in a few taps. It also supports the sharing of “Insights,” Amazon’s personalised listening highlights that track top songs, genres and artists. Once shared, TikTok users can interact with the post, discover the track and link back to Amazon Music.