The last trace of Twitter’s digital identity is about to disappear. Elon Musk’s X has announced that Twitter.com will permanently redirect to X.com within 48 hours, marking the final step in one of the most aggressive and polarizing rebrands in tech history.
According to an internal notice sent to verified users and advertisers Friday night, those who fail to update login credentials, API endpoints, or ad integrations before the transition could temporarily lose access to their accounts.
The move effectively closes the last operational link to the Twitter domain that defined online conversation for over 15 years.
“X.com will now serve as the sole entry point for all platform services,” the company’s message reads. “We encourage all users to update bookmarks, credentials, and API references to avoid disruption.”
The End of the Bird
For months, Musk has promised a total migration away from the Twitter brand, dismantling what he called “legacy systems of the past internet.” The latest step — deprecating the original domain — completes that vision.
Twitter.com will now automatically reroute to x.com/home, and all embedded tweets across websites will begin to display new X embeds instead of legacy Twitter references. Developers say this could break older sites that rely on Twitter’s now-retired API endpoints.
“This is more than a domain swap,” said James Whatley, digital strategist at Diva Agency. “It’s an attempt to rewrite platform memory — to make users forget Twitter ever existed.”What Users Need to Do
In an email to business accounts, X advised users to:
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Re-authenticate using updated X credentials (same username and password).
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Update bookmarks, RSS feeds, and saved Twitter.com URLs.
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Replace embedded tweets or automation tools using legacy API endpoints.
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Reconfigure two-factor authentication linked to Twitter.com emails.
Those who fail to make these changes by Monday, November 10th at 11:59 PM PST risk temporary login blocks, as old URLs and OAuth references will expire.
