Rachel Marsh gains a wider public profile as she steps into Prime Video's adaptation of The Love Hypothesis, playing Anh, the graduate student and loyal friend to Lili Reinhart's Olive.

The casting places Marsh at the center of a highly anticipated romcom based on Ali Hazelwood's bestseller. Marsh said her character matters to the plot and brings humour, noting, "She is important in this story," and "She also is funny." Filmmaker Claire Scanlon and writers Sarah Rothschild and Hazelwood reportedly resisted recycling the quirky best-friend cliché, and Marsh says that intention shaped the part.

On screen, Marsh and Reinhart worked to make their friendship a foundation for the film. Marsh described building trust with her co-star as straightforward, and praised Reinhart as "so amazing" and "so sweet," adding that developing their rapport over a summer shoot in Montreal was a highlight.

The romcom follows a recent spike in Marsh's visibility from her role as Carly in FX's Adults, a performance that has trended because of a comic, fictional K-pop track, "Hiccups (Body Go Crazy)." Marsh recounted the moment she learned the show would cast Carly as a K-pop star, saying she was moved to tears and thrilled at the chance, calling it her dream. Former Saturday Night Live video director Paul Briganti staged the music-video scene, which Marsh says allowed her to try bold, playful choices on camera.

Marsh says there is a full choreographed version of the song that did not make the episode, and she is pushing for an official release. "I really think they should put the song on Spotify or something," she said, arguing audiences want small, joyful moments like that track. Marsh also described the experience of shooting in Montreal fondly, comparing the city to Europe and Brooklyn and recounting cast outings and local food adventures.

After an early fan screening she called a success, Marsh said she feels excited for the film's public debut on the 23rd. For now she is riding what she describes as a busy few weeks of releases, with the romcom and her viral TV moment amplifying one another as she moves into more prominent roles.