South Park’s creators have announced the long-running animated series will appear under a new label, South America, when its next season begins. The change, revealed on the programme’s official social account, will take effect when the 29th season premieres on 16 September and the episodes begin airing under the altered title.
The social post included an image of the familiar South Park sign with the word Park replaced by America, alongside a statement that opened, "Inspired by the bravery and patriotism of Apple and Google, we are changing the name of South Park to SOUTH AMERICA." The creators also singled out their corporate owner, adding, "We especially want to thank our parent company Paramount - a Skydance Capitulation."
The relabelling is presented explicitly as a response to President Donald Trump’s recent efforts to rename geographic places. The draft cites an August order to relabel Lake Ontario as Lake America and recalls a prior instruction that the Gulf of Mexico be called the Gulf of America. After the lake order, Apple and Google adjusted their maps for US users, and Mexico publicly rejected the Gulf rename, saying a single country cannot rename a shared body of international water.
A day before the South Park announcement, Mr Trump circulated an AI-generated clip showing the word "America" being placed over "Mexico" on a "Welcome to New Mexico" road sign, a detail the creators’ post appears to reference. The timing and the imagery link the show’s decision to a set of high-profile, politicised renaming actions taken by the president.
The announcement arrives shortly after South Park won the Emmy for Outstanding Animated Program. The show marked that award with a social image of a fictionalised Donald Trump and the caption, "You finally got your Emmy." South Park has repeatedly satirised Mr Trump across his presidencies, and the White House has previously criticised the series, calling it a "fourth-rate" show that was "hanging on by a thread with uninspired ideas in a desperate attempt for attention," after an earlier episode depicted the president.
The immediate effect is straightforward: viewers will see the series billed as South America when the new season launches on 16 September, and the creators have signalled the change as part of their ongoing public commentary on the president’s renaming moves.
