Rosé is moving her solo project into a brighter register, releasing a one-off single titled "New Trick" and a music video shot entirely on the iPhone 18 Pro. The full track arrives September 17, and the visual is part of Apple’s Shot on iPhone campaign, aligning Rosé with other recent contributors including Olivia Rodrigo, Lady Gaga and The Weeknd.
The Story in Pictures
The song came together earlier this year, shortly after the Met Gala, in a burst of creative work. Rosé said, “This song was written during a hectic week, I think two days after the Met Gala in New York.” She described a new songwriting impulse to collaborator Amy Allen, saying she “hadn’t been able to relate to or write sad songs lately…which was a crazy thing to say, after how addicted I was to writing sad song after sad song for my Rosie album.”
Rather than revisit the melancholy of her debut, Rosé and her collaborators steered toward a brighter pop-rock sound she framed as intentionally upbeat. She called the result “possibly the cutest thing we’ve ever made together,” and linked the track’s energy to early-2000s pop-rock acts such as Jet and CSS, styles she noted often appeared in Apple advertising.
Director Dave Meyers filmed the video using Apple’s new device for the brand campaign. Meyers’s credits include work with Sabrina Carpenter, SZA, Ariana Grande, Harry Styles and Blackpink, a resume that frames the video as both a creative choice and a marketing play tied to a major tech platform.
Beyond the single, Rosé said she has continued work on a second solo album and is shaping a larger artistic shift. “I’ve been working on new music for quite some time now, and I’m still in the process of finding the perfect fine line between the world I want to create, how much of that expresses who I am today, and who I, personally and as a musician, am evolving into,” she said, adding that she plans to “introduce a new era of my music next year.”
For now, "New Trick" operates as a polished, gadget-forward teaser: a bright single that previews a stylistic turn and sets expectations for a broader rollout of solo work in the months ahead.
