A limited Rhode collection will launch on September 15 that packages Alexandra Leclerc’s personal style, travel needs, and pet into a compact beauty edit. The Rhode <3 Alexandra Leclerc set translates her visual references, Monaco, her Gemini sign, and a fondness for Monet, into pocket-sized makeup and places her miniature dachshund Leo at the center of the campaign.
The Story in Pictures
Leclerc, who shares Leo with her husband, Formula 1 driver Charles Leclerc, appears to treat the dog as part of her day-to-day identity. "He's the best. He brings the best vibes," she says. "We bring him everywhere. He's always with us! We treat him like a child." Leo has appeared at the couple’s wedding as a groomsman in a custom tuxedo and is a familiar figure in the paddock. The pair travel frequently, from Florence to Corsica, though Leclerc says a safari remains off-limits if it means leaving Leo behind.
The collaboration grows out of an existing relationship: Leclerc was Rhode’s first muse-ambassador after she starred in the brand’s fall Lip Case campaign in 2024 and had already been a user of products like Hailey Bieber’s Glazing Milk and Rhode’s Pocket Blush. For this launch, Rhode and Leclerc reduced the blush into Pocket Pearl, three miniature iterations of the original with a new reflective shimmer. The set also includes a Sweet Apple Peptide Lip Tint, a Flutter Charm shaped like a butterfly, and a carabiner designed to clip the tiny blush to a bag, a detail Leclerc says suits her on-the-go life.
Her aesthetic and application are intentionally natural. "I really am all about makeup that looks and feels like skin," Leclerc explains. She describes a routine that begins with Glazing Milk and Peptide Glazing Fluid, then layers bronze and blush. She often starts a Pocket Blush on the back of her hand, brushes it across the apples of her cheeks and the nose, aiming for the look of a sunlit flush. Seasonally, she shifts color choices, brighter pinks and apricot in summer, deeper terracotta and bronzy shimmer for fall dinners back in Monaco.
The limited-edition collection will be sold exclusively at rhodeskin.com from September 15 at 9:00am PST/12:00pm EST. By compressing signature products into miniature formats and foregrounding Leclerc’s personal imagery and pet, the launch extends Rhode’s emphasis on portability, personal narrative, and a skinlike glow into a branded capsule tied to a public figure.
